Tiffany & Co. announced plans today to open a 700-square-foot store in Shanghai’s prestigious luxury shopping center Plaza 66 this fall; it will be the city’s second store. The new store will offer an array of renowned Tiffany & Co. collections including the diamonds that have established Tiffany’s as a premier jeweler.

Darren Chen, Tiffany & Co. Group Vice President of International Sales indicated that Plaza 66 in Shanghai is an “ideal environment for a Tiffany & Co. store.” He further stated that the location will “expand our presence” in a city of “growing importance as global business centers and as destinations for both domestic and overseas tourists. We look forward to giving our customers in both cities greater access to Tiffany’s heritage of design excellence and outstanding service, qualities that together create a unique and memorable shopping experience.”

Tiffany’s will also be opening a second store in the Oriental Plaza in Beijing as part of this plan to expand their presence in Asia.